Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Email Specialist Overview
The Salesforce Marketing Cloud Email Specialist certification is for individuals with knowledge and experience in email marketing best practices within Marketing Cloud.
Key Skills & Knowledge Areas:
✅ Email Marketing Best Practices & Terminology – Understanding industry standards and strategies.
✅ Content Creation – Using Content Builder to design and manage emails.
✅ Subscriber & Data Management – Building relational data models, importing, and segmenting data.
✅ Email Delivery Methods – Sending emails using various application methods.
✅ Email Automation – Creating automated campaigns using Automation Studio and Journey Builder.
✅ Performance Tracking & Reports – Analyzing email campaign results.
✅ AI & Personalization – Using Marketing Cloud Einstein for AI-driven insights.
✅ Basic Scripting & Development – Understanding AMPscript, GTL, SSJS, and basic HTML & CSS (but no deep coding knowledge required).
Preparation & Study Resources:
📌 Study Salesforce exam guides and additional study materials.
📌 Gain hands-on experience with Email Studio, Automation Studio, Journey Builder, and Einstein features.
📌 Learn how to analyze email performance with reports and tracking tools.
This certification proves your ability to design, automate, and optimize email marketing campaigns in Salesforce Marketing Cloud. 🚀
The Salesforce Marketing Cloud Email Specialist generally has at least 6 months of experience using the Marketing Cloud Email application and associated tools.
Salesforce Marketing Cloud Email Specialist Exam Details
📌 Number of Questions: 60 multiple-choice questions (+ up to 5 unscored questions)
📌 Time Limit: 90 minutes
📌 Passing Score: 67%
📌 Exam Fee: $200 (plus applicable taxes)
📌 Retake Fee: $100 (plus applicable taxes)
The self-study materials recommended for this exam include:
- Trailmix: Prepare for Your Salesforce Marketing Cloud Email Specialist Credential
- Marketing Cloud Email Specialist Practice Test
Salesforce Marketing Cloud Email Specialist Exam Outline
The exam tests your knowledge and hands-on experience with Marketing Cloud Email features and functions. The key topics covered include:
📌 Email Marketing Best Practices (10%)
✔️ Understanding email regulations, compliance, and industry best practices.
✔️ Optimizing email engagement and deliverability.
📌 Content Creation & Delivery (24%)
✔️ Using Content Builder to create engaging email templates.
✔️ Setting up personalization and dynamic content.
✔️ Sending emails using various delivery methods.
📌 Marketing Automation (26%)
✔️ Using Automation Studio and Journey Builder for automated email campaigns.
✔️ Implementing triggered sends and scheduled automations.
📌 Subscriber & Data Management (26%)
✔️ Managing subscriber lists, segmentation, and relational data models.
✔️ Importing and handling data securely in Marketing Cloud.
📌 Insights & Analytics (14%)
✔️ Tracking and analyzing email performance.
✔️ Creating reports and leveraging Marketing Cloud Einstein for insights.
This breakdown helps you focus on the most critical areas when preparing for the exam! 🎯
Source – https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Cloud-Email-Specialist-Exam-Guide