Salesforce Marketing Associate
A typical Marketing Associate candidate is familiar with the Salesforce Platform and has up to six months of experience with Salesforce Marketing Cloud Engagement.
They are eager to explore marketing roles and tools or may be at the early stages of their journey toward a career in marketing.
- 40 multiple-choice questions
- 70 minutes
- 65%
- US $75 plus applicable taxes
- Retake: Free
Follow Trailmix: Prepare for Your Salesforce Marketing Associate Credential
Exam Outline
- Marketing Concepts: 28%
- Marketing Cloud Engagement Basics: 22%
- Email Sending and Journeys: 22%
- Data Management: 18%
- Reporting and Analytics: 10%
if you are beginner into salesforce eco system first you needed to done Salesforce Associate Certificate.
The Salesforce Marketing Associate Certification serves as a stepping stone for those looking to advance their career in digital marketing and gain a solid foundation in Salesforce Marketing Cloud Engagement. Whether you’re new to Marketing Cloud or looking to validate your existing knowledge, this certification can help you grow in the field of marketing automation.
The Salesforce Marketing Associate Certification is designed for individuals looking to establish a foundational understanding of digital marketing within Salesforce Marketing Cloud Engagement. Candidates for this certification should possess knowledge, skills, and experience in key marketing concepts and Marketing Cloud functionalities.
Key Knowledge Areas for Candidates
A successful candidate for the Salesforce Marketing Associate Certification Exam should have expertise in the following areas:
- General Marketing Concepts: Understanding of essential marketing principles, including metrics, target audience segmentation, opt-in/opt-out practices, and compliance and privacy regulations.
- Marketing Cloud Engagement Fundamentals: Foundational knowledge of Marketing Cloud Engagement components and their functionalities.
- Platform Navigation: Ability to navigate Marketing Cloud Engagement and familiarity with its core features.
- Digital Marketing Tools: Knowledge of how to leverage digital marketing tools to engage customers, generate leads, and support business objectives.
- Email Marketing Tools: Familiarity with Marketing Cloud Engagement’s email tools and features to design and deploy email campaigns effectively.
- Journey Builder: Understanding of Marketing Cloud Engagement Journey Builder and its role in automating customer interactions.
- Analytics & Reporting: Ability to use Marketing Cloud Engagement’s reporting and analytics features to track key performance indicators such as open rates, click-through rates, and conversion rates.
What Is Not Required?
Candidates for this certification are not expected to:
- Set up, configure, or administer Marketing Cloud Engagement email tools and features.
- Utilize messaging channels outside of email, such as SMS or Push notifications.
- Have knowledge of Marketing Cloud Account Engagement (formerly Pardot).
- Understand or work with HTML, CSS, or SQL.
- Use AMPscript for advanced email customization.
Wanted to know about the Certifications of Salesforce Marketing Cloud
Visit the – https://codewithtarun.com/blog/2025/01/01/path-of-salesforcemarketing-cloud-certifications/